Change Product Owner to Product Manager and Scrum Master to Scrum Coach#24

Lot’s of misinformation that separate the Product Owner from the product manager discipline. Lot’s of misinformation that separate the Scrum Master from an agile coach position.

These roles are all very different. A Product Manager is so much more than playing the Product Owner role in a Scrum team. It’s maybe 5% of the Product Manager job.
Same goes for Scrum Master and Agile Coach.

https://www.svpg.com/product-manager-vs-product-owner-revisited/

With respect to the Scrum Coach option, ‘Coach’ is only ones of the stances that a SM can take - there are many others. Any term change needs to reflect the ability and need of a SM to utilise different stances at different times.

Product Ownership is actually more than just doing product management work. I explained the intent of the co-founders with the naming in this video

Product Owner is an accountability and not a Job Title. Product Management is far greater than what a PO does. Ideally a Product Manager should take on the Product Owner accountability, but not in every company and product. Some products just don’t need that skillset, most do.

PO is just a small part that a product manager does should they choose to use Scrum

A Product Owner “should” be a Product Manager, but all Product Managers don’t need to use Scrum and take on the Product Owner accountability.

@Joshua Partogi is referring to a delivery or feature team model. When working with empowered product teams the product manager also takes on the role the product owner.

This video does a very job explaining explaining the differences

Both owner and manager are poor choice for the role since the role neither own or manage the product. A better choice of words would be leader or spokesperson as that fit the work that is supposed to be done.

I agree that Scrum Master is a terrible name because most Scrum Master have certainly not earned a mastery, but simply endured a few days hearing about the theories behind Scrum. Scrum coach also explain the role better so we dont have to see ridiculous titles like Scrum Manager…